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Growth of AirAsia Berhad

 Growth of AirAsia Berhad Essay Growth of AirAsia Berhad Essay

History of Air Asia

AirAsia Berhad, is a Malaysian low-cost airline. It operates planned domestic and international flights and is Asia's largest low fare, not any frills air travel. AirAsia was obviously a pioneer of low cost travel arrangements in Asia. It is also the first flight in the region to implement completely ticketless travel and unassigned seats. Nevertheless , as of five February 2009, AirAsia provides implemented allotted seatings throughout all AirAsia flights, including in their sibling airlines, Dalam negri AirAsia and Thai AirAsia. Its primary base is definitely the Low Cost Transporter Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Their affiliate airlines Thai AirAsia and Philippines AirAsia include hubs by Suvarnabhumi Air-port, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. AirAsia's registered office is within Petaling Jaya, Selangor while its head office is definitely on the grounds of Kuala Lumpur International Airport in Sepang, Selangor. In 2010 Air Asia won a great award to get the world greatest low cost flight.


The airline began in 1993 and began operations upon 18 Nov 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. In 2 Dec 2001, the heavily-indebted aircarrier was purchased by previous Time Warner executive Tony Fernandes's business Tune Air flow Sdn Bhd for the token sum of one ringgit. This was following great deliberation as the initial offer was fifty sen. Fernandes proceeded to professional a remarkable transformation, turning a profit in 2002 and introducing new routes from its link in Kuala Lumpur Airport terminal at breakneck speed, undermining former monopoly operator Malaysia Airlines with promotional deals as low as RM1

Second Centre

In the year 2003, AirAsia exposed a second hub at Senai International Airport in Johor Bahru near Singapore and released its initially international flight to Bangkok. AirAsia has since began a Thailander subsidiary, added Singapore alone to the vacation spot list, and commenced flights to Dalam negri. Flights to Macau were only available in June 2005, while travel arrangements to Mainland China (Xiamen) and the Thailand (Manila) were only available in April 2005. Flights to Vietnam and Cambodia adopted later in 2005 and also to Brunei and Myanmar in 2006, the latter by simply Thai AirAsia.

Budget Airport terminal

A new budget terminal, the first of its kind in Asia was exposed in Kuala Lumpur Airport terminal on twenty three March 06\. Built by a cost of RM108 mil mand comprising some thirty-five, 000 rectangular metres (116, 000 sq feet), the Low Cost Transporter Terminal (LCCT) is the fresh home for Atmosphere Asia Bhd. Initially, the LCCT taken care of 10 mil passengers 12 months. Air Asia Group is definitely expected to take 18 million passengers in 2007. However , all international airport taxes charged and collected by the aircarrier have but to be paid to the fatal owner, because of unknown reasons.

Low Cost Model

Air Asia operates while using world's lowest unit expense of US$0. 023/ASK and a passenger break-even load aspect of 52%. It has hedged 100% of its energy requirements for three years, defines an plane turnaround time of 25 moments, has a crew productivity level that is multiple that of Malaysia Airlines and achieves the average aircraft utilisation rate of 13 hours a day.

Airbus 320 Fleet

Air Asia is currently the greatest single customer of the Airbus A320. The business has located an buy of 175 units of the same plane to service it is routes and at least 55 of these A320 will be functional by 2013. The initial unit with the plane arrived on almost eight December 2005. On Aug 2006, Atmosphere Asia took over Malaysia Airlines' Rural Air Service tracks in Sabah and Sarawak, operating beneath the Fly Oriental Xpress manufacturer. The ways were transmitted back to fresh Malaysia Airlines subsidiary in East Malaysia, MA Swings from August 2007 simply because were tugging down profits.

Asian Development

On twenty-seven December 06\, Air Asia's CEO Tony a2z Fernandes unveiled a five-year plan to further more enhance its presence in Asia. Inside the plan, Air flow Asia will certainly strengthen and enhance the route network...