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 Assignment Dissertation Assignment Dissertation

 Class: MBAW-6 & 7 Semester: Aug-Sep 2014 (H)

Pupil ID: __________________________ Assignment a couple of Student Identity: _______________________ Maximum. Marks: twelve Submission Day: 12/9/2014


1) Assignment ought to contain a title page and this particular record. 2) Tasks after due date will not be recognized.

Case Study-1

At Man Pont Company. 's ( $4 billion performance covering grope, the critical concern was content management. " We have an extremely large number of papers for marketing: brochures, pr campaigns, warranty information concerning products and basic support content material for our distributors and car fix body shops”, explains Catherine March and, the groups e- organization strategy supervisor. " Our salesmen were driving around with 23 kg of out of date literature inside their trunk. ”

Du Pont opted to offer the information by using a web-based intranet/ extranet site, using technology from Bow-street, a site s/w and web development equipment company. Du Pont wanted the ability to customize information about its half a dozen finish brands. In addition, it wanted every single of its 2500 distributors and restoration shops globally to see the information displayed in almost 4000 different web page views; which the technology will allow it to complete.

Since the content capability was initiated, Ni Pont's site has grown swiftly. The body shops can now receive training, along with marketing equipment, and can fresh paint colour formulas via the web site. There are also job posting and resume solutions. And for the distributors, Man Pont is usually researching adding order-tracking and order precision capabilities quickly.


a. What are the company benefits of the internet portal? Generate a critical assessment.

b. Precisely what is the importance of ‘content management' for venture web...